Men’s Health Premieres iPhone Newsstand App for Monthly Magazine
NEW YORK--(BUSINESS WIRE)--Rodale Inc.’s Men’s Health magazine today announced the launch of the publication’s iPhone application. The app, which was developed using Adobe® Digital Publishing Suite, is the first iPhone application to launch on the Adobe platform in the United States.
“This brand prides itself on being first to market, so developing an iPhone version of Men’s Health quickly is a natural next step for us.” Starting with the September issue of the magazine, available in August, special content will be developed specifically for the iPhone in order to create an enhanced viewing experience unavailable on other devices. To capitalize on Adobe’s new platform capabilities, including support for the iPhone and to meet reader demand quickly, the brand will publish the June and July/August issues in PDF format for the iPhone. While Men's Health currently has several branded apps for the iPhone, this new app is the first that allows the magazine to expand its digital publication delivery across iPhone and iPod Touch devices, which boast over 220 million users globally. Existing Men’s Health iPad subscribers will have access to the publication, with no additional charge, on their iPhones.
“This brand prides itself on being first to market, so developing an iPhone version of Men’s Health quickly is a natural next step for us,” said David Zinczenko, Editor-in-Chief of Men’s Health and GM for Rodale’s Healthy Living Group and Rodale Books. “Our readers are hungry for the next iteration of content and we are positioned to publish a seamless and engaging multi-platform experience.”
“Extending our digital edition to an additional device is another chance for us to deliver the content our readers crave in a new and innovative way,” said Sean Bumgarner, Interactive Design Director for Rodale. “Offering iPad subscribers a chance to view Men’s Health on their iPhone gives readers a new outlet to consume our content on-the-go or at the gym.”