Men's Health and Women's Health Partner With Social Network MeetMe® to Present the Definitive Survey on the State of Friendship in America
NEW YORK, NY--(Marketwire - Aug 9, 2012) - Men's Health, the largest men's magazine in the world, and Women's Health, which reaches 13 million consumers monthly, have partnered with social network MeetMe, the leading social network to meet new people and 18th most trafficked site in the US, to conduct "The Definitive Survey on the State of Friendship in America." The 2012 survey of more than 12,000 male and female respondents reflects all aspects of friendship -- from how we stay in touch to how many close friends we have, to why friends sometimes "break up." The results are featured in the September issue of Men's Health, and on MensHealth.com and WomensHealth.com.
"Maintaining friendships can be as important as managing your diet or gym schedule in terms of living a long, healthy life," said Clint Carter, Men's Health Associate Editor. "That's why we were pleased to see that men and women have, on average, nearly five friends, and more than 70% of men and women report having a 'best' friend."
Below are some selected findings from the study:
Staying in Touch
When asked the primary means of staying in touch, men and women reported the following:
- 73% Text Messages
- 58% Get-Togethers
- 50% Phone Calls
- 43% Social Websites
- 84% Text Messages
- 57% Social Websites
- 55% Phone Calls
- 51% Get-Togethers
- 72% of men and 84% of women report having a "best" friend
- 4.8 is the average number of close friends for men, while women have an average of 4.3
- 26% of men and 16% of women consider themselves the best-looking of their friends
This survey confirmed that people primarily rely on their mobile devices and social websites to keep in touch with friends. "That wasn't a surprise to us since MeetMe blurs the line between online and offline relationships," said Catherine Cook, VP of Brand Strategy at MeetMe. "In fact, nearly half of our members tell us they've made a best friend on our site, and are continuing to make new friends every day. We believe making friends is a lifelong pursuit, and we're proud that MeetMe not only encourages that but makes it easier."