Meredith Corp. Acquires Healia, a Health Vertical Search Engine
Meredith Corp., the Des Moines, Iowa-based publisher of 25 subscription magazines and more than 200 special interest titles, announced its acquisition of Healia, a consumer health search engine, this week. Terms of the deal were not disclosed.
Healia, headquartered in Bellevue, Wash., uses proprietary, patent-pending content filtering technology to link consumers with answers to their health and wellness-related questions. Meredith’s move is an effort to strengthen a common component of many of its titles, says Meredith Publishing Group President Jack Griffin, by providing trusted health information to women.
“The demand for health information is booming and is of particular interest to women,” he said. “We reach more than 75 million American women on a monthly basis … [and] providing access to trusted health information is a core component of our leading brands, including Better Homes and Gardens, Parents, American Baby, Ladies’ Home Journal, More and Fitness. The acquisition of Healia is an important step in our strategic initiatives to expand our reach in the women’s health market and to provide content-focused services online.”
In the coming months, Healia’s search technology will be integrated into Meredith’s existing Web sites.
The Jordan, Edmiston Group Inc., a New York-based investment banking firm specializing in media and information, represented Healia in the transaction.