Meredith Offers iPad Subscriptions to 'Better Homes and Gardens,' 'Parents' and 'Fitness'
(Press Release) DES MOINES, Iowa and NEW YORK, Aug. 11, 2011 PRNewswire— Meredith Corporation, the leading media and marketing company serving American women, today announced the highly popular iPad editions of Better Homes and Gardens, Parents and Fitness are available for sale on a subscription basis beginning with the September 2011 issues. Annual and monthly subscriptions range from $9.99 to $14.99 per year to $1.99/month, and are available through In-App Purchase on the App Store.
Print subscribers for all three magazines will have free access to the iPad edition through their current subscription. Single-issues will continue to be available for sale through the App Store.
"We are excited to provide consumers with this new subscription option for engaging with our highly trusted content for their homes, families, and personal development," says Liz Schimel, Chief Digital Officer for Meredith's National Media Group. "Our research over the past several months showed that our audience was excited about interacting with our brands on iPad, and that demand among both current print and new subscribers for a subscription offering through the App Store was high."
The iPad editions of Better Homes and Gardens, Parents and Fitness provide fresh and rich digital content that deepens and expands the consumers' experiences with the brands they love and trust. From delicious recipes and innovative decorating applications – to workout videos and opportunities for parents to play with their kids – every feature delivers helpful, valuable and entertaining content.
The Better Homes and Gardens, Parents and Fitness Apps are available for free from the App Store on iPad or at www.itunes.com/appstore. Monthly and annual subscriptions, as well as individual issues, are available through In-App Purchase.
Over the last year, Meredith has aggressively expanded its digital editions. In addition to the iPad format, Meredith offers: