Meredith Women's Network Launches Three Mobile Sites
"The scale for mobile is definitely there, particularly in the women's market," says Derek Handley, co-Founder and CEO, The Hyperfactory. "After SMS the mobile browser is still the largest mass reach medium. These sites help to establish solid early links between consumers and these brands on smartphones and will help prompt them to move naturally begin looking for the brands on the next wave of mobile devices."
Meredith has been expanding its presence in the mobile market over the past few years with the launch of iPhone/iTouch apps including Parents' Flash Cards, Fitness Tracker, and Mixing Bowl. Fitness magazine recently launched Express Workouts, the second iPhone app from the brand that features over a dozen of the magazine's most popular 15-minute routines so users can stay in shape-even on the go.
About Meredith Corporation
Meredith Corporation is the leading media and marketing company serving American women. Meredith features multiple well-known national brands - including Better Homes and Gardens, Parents, Family Circle, Ladies' Home Journal, Fitness, More and American Baby—along with local television brands in fast-growing markets. Meredith is the industry leader in creating content in key consumer interest areas such as home, family, health and wellness and self-development. Meredith uses multiple distribution platforms—including print, television, online, mobile and video - to give consumers content they desire and to deliver the messages of its marketing partners.
Additionally, Meredith uses its many assets to create powerful custom marketing solutions for many of the nation's top brands and companies. Meredith has significantly added to its capabilities in this area through the acquisition of cutting-edge companies in areas such as digital, mobile, word-of-mouth, social and database marketing.