Meredith Xcelerated Marketing Wins Five Target Awards
NEW YORK, N.Y. (August 2, 2012) – Meredith Xcelerated Marketing (MXM), Meredith Corporation’s global customer engagement agency, announced today that it has won five Target Awards presented by the Direct Marketing Association of Detroit for work done on behalf of Chrysler.
The Target Awards program honors the advertising industry’s most innovative direct response campaigns across a number of business verticals. Each year, a variety of entries from Metro Detroit’s top advertising agencies and client side marketing departments are submitted and judged by a sister DMA affiliate chapter. Programs are judged on overall objectives, copy and graphic design, product professionalism and results.
“It’s such an honor to receive these awards on behalf of our client Chrysler,” said David Brown, Executive Vice President, Meredith Xcelerated Marketing. “We strive to meet and exceed our goals for every program we take on, and these awards are a testament to our efforts and achievements.”
“MXM has been a fantastic partner,” said Bethany Obloy, Senior Manager, CRM, Chrysler. “These awards reflect their hard work, first-rate CRM expertise and, ultimately, their contribution to our tremendous sales gains over the past year.”
At this year’s awards ceremony, MXM was awarded in two categories for its work with Chrysler:
CATEGORY: AUTOMOTIVE/OVER .50 PER PIECE
FIAT Launch Direct Mail — First Place and Best in Show
MXM and Chrysler built extensive awareness of the U.S. arrival of the FIAT brand and encouraged consumers to visit their local FIAT Studio by leveraging highly-targeted competitive list segments to reach an effective mix of active shoppers and lifestyle targeted consumers.
Chrysler Brand Direct Mail — Second Place
Tapped to introduce the all-new 2011 Chrysler Brand full-line vehicles to in-market owners and prospects, MXM developed a highly successful direct marketing campaign leveraging a private offer. The campaign increased sales conversions across all target audiences.