Meredith Xcelerated Marketing Wins Five Target Awards
Chrysler Group Direct Mail — Third Place
MXM identified and engaged in-market owners and prospects, encouraging them to purchase a new vehicle through a targeted, branded communication including a purchase offer and robust follow-up communication plan. The program drove a significant number of new customers to Chrysler Group brands, Chrysler, Jeep, Dodge and Ram, a requirement to driving market share gains.
CATEGORY: AUTOMOTIVE/UNDER .50 PER PIECE
Mopar Service Mailing — Third Place
MXM generated service traffic and increased sales of Mopar parts to raise net profits, redesigned the existing service marketing communication to effectively introduce consumers to Mopar, and continued to promote the dealership difference, provide national rebates, feature seasonal services, coupon offers and relevant sales messages.
In 2011, MXM won three Target awards, including the Golden Target Award/best-of-show for a direct mail program launching the all-new Jeep Grand Cherokee.
About Meredith Xcelerated Marketing
Meredith Xcelerated Marketing’s (MXM) heritage lies in its more than 40 years of experience in creating custom programs and customer relationship marketing platforms. What began as Meredith Publishing Services in the 1970s has evolved into a global full-service agency creating powerful marketing solutions for many of the nation's top brands and companies, including Lowe’s, Kraft and Chrysler. MXM has significantly added to its marketing solution capabilities in recent years through the acquisition of cutting-edge companies in areas such as digital, mobile, video, database, healthcare and social marketing. In October 2011, MXM announced a strategic investment in London-based iris worldwide, one of the world’s most successful international marketing agencies.
In addition to the iris investment, over the past five years MXM has added expanded marketing capabilities in key areas with the acquisition of leading agencies including The Hyperfactory (mobile), Genex (digital), New Media Strategies (social media), Directive (database analytics) and BIG Communications (healthcare). MXM now has more than 700 employees and works with more than 50 brands. Visit MXM.com for more information.