Google Developing Micropayment System; Could Provide Paid Content Option for Publishers
Google is developing a micropayment system expected to be available in the next year, according to an eight-page document supplied by the search giant to the Newspaper Association of America (NAA).
The system, likely an add-on to Google Checkout, could provide online publishers with a new option to charge for content.
"Google believes that an open Web benefits all users and publishers," says the first sentence of the document's "Vision Statement." "However, 'open' need not mean free." Google also acknowledges that most online revenue will continue to come from advertising, but that "a successful paid content model can enhance advertising opportunities, rather than replace them."
The document was submitted by Google to the NAA after it requested paid content proposals from a number of major technology companies.
The document says that Google envisions users paying a monthly fee for access to a wide range of premium content. Google would likely share revenue with publishers using this micropayment system.
[This article first appeared in Publishing Executive Inbox, a free, weekly e-newsletter from Publishing Executive available to magazine publishing executives by subscribing here.]