The press, according to Cloud, uses 10 basic colorants capable of covering 85 percent of the PMS color space, including two flourescents—yellow and green. It's operation sweet spot is between 1,500 and 2,500 impressions, 10,000 or more for personalized applications. "Our particle size is about three-to-five-times smaller than other toner-based machines," Cloud explains. "This allows even the gloss of the paper to show through."
Things to come
Hewlett-Packard expects that the new 6600 will meet a market need now and in the future. Cloud predicts five trends for the future of commercial printing, and suggests that digital printing adoption will see these to fruition:
1. Internet-centric print production will become a reality.
2. There will be "touch-less" digital file transfers from creative to production without the need for proofing.
3. The just-in-time/personalized content market will explode.
4. Junk mail will become obsolete.
5. You will be able to print anywhere, anyplace, anytime.
The very first Hewlett-Packard 6600 was installed at a photo-finishing shop in the UK, where they're also using the device to produce high-end real estate documents. The 6600 is now available and shipping in the States.
-Gretchen A. Kirby