Mobile App Advertising Startup Advertises Monetization 'In Minutes'
Brisk Mobile, an industry-leading mobile application developer and early adopter of Pontiflex AppLeads used the platform to incorporate ads in its popular game, Medieval Lite (available on iPhone, Android and BlackBerry). Brisk Mobile serves signup ads from Pontiflex AppLeads at launch or during a non-disruptive pause in the game such as when the user opens the app for the first time or installs an update. Sign-up ads can also be served when the user has begun gameplay (i.e., between levels or at any point of transition). If the user prefers to bypass the ad sign-up process, they simply hit the "Skip" button.
"With Pontiflex AppLeads, we don't have to choose between game play and revenue. Instead, we can monetize multiple offers from leading brands and increase revenue exponentially," said Gary Toste, CEO of Brisk Mobile. "In fact, Pontiflex AppLeads has enabled us to earn CPMs in excess of $21 -- twenty times higher than industry averages -- while building a relevant database of app users for up-sell and cross-sell possibilities."
Pontiflex AppLeads is powered by an industry-leading optimization technology based on a proven algorithm that automatically refreshes ads within the app with brands that will yield the maximum revenue possible. Using AppLeads' intuitive interface and tracking/reporting capabilities, developers are given complete control over the ads that run within their apps and can turn campaigns on or off with a few clicks. App developers can run registration ads, banner ads and full-screen ads to make every download count, while simultaneously building a marketing database of consumer email addresses for ongoing engagement to up-sell and cross-sell apps.
"Pontiflex AppLeads makes mobile advertising a possibility for any app developer -- you don't have to have a million dollars to participate or wait several weeks to get up and running, just a few lines of code and you're ready to go," said Zephrin Lasker, Co-Founder and CEO of Pontiflex. "For brand marketers, Pontiflex AppLeads represents an extension of our product strategy, providing advertisers with a single platform to plan, buy and optimize their sign-up ad campaigns."