Mobile is Waiting in the Wings: Will it Steal the Show?
It is key for the publisher to know its audience before introducing mobile changes or products.
Mobile readers want news on the quick and on the minute. They do not want to pay for the content unless the value is proved to them. The writing on the wall needs to make it to mobile. PE
Mickey Alam Khan is the New York-based editor-in-chief of mobile marketing trade publication Mobile Marketer, mobile commerce title Mobile Commerce Daily and luxury marketing staple Luxury Daily. He was previously editor-in-chief of eMarketer and DM News. He will be moderating the Mobile Strategy Summit at the 2011 Publishing Business Conference & Expo (PublishingBusiness.com), April 4-6, NYC.