Mochila Adds High-Profile Clients
Derived from the Spanish word meaning “knapsack,” Mochila—an online source for print, video, audio and photo content—continues to sign deals with leading publishers in an effort to pack as much content into its Web-based, content syndication marketplace as possible. The New York-based startup company, launched in 2001, recently inked Hearst Magazines, Education World and Future US, in addition to The Associated Press and Washington Post Express.
Mochila, which calls itself the world’s only global online content marketplace, has recently been soliciting participation from leading publishers across the world.
These latest partnerships only increase the company’s credibility and content offerings, and are in addition to deals with existing Mochila members Fast Company magazine, Hachette Filipacchi Media, Inc magazine, Metro International, MediaNews Group, Freedom Communications, Liberty Group, Working Mother Media and more.
“We’ve been gratified by the global response to Mochila’s launch,” says CEO Keith McAllister. “Clearly, there’s an enormous worldwide demand for the ability to buy and sell high-quality content à la carte and on-demand.”
Mochila intends to provide new revenue to content providers such as magazines, newspapers and wire services, while offering media outlets of all types an ability to purchase feature content à la carte and on-demand. Mochila is designed to ease complex licensing rules that allow for media to be bought and sold on a secure à la carte basis worldwide, allowing content publishers to have total control in developing new syndication partnerships.