Monday Musings: Is Cyber Monday Really Necessary? Is it Even Relevant?
I'm also beginning to wonder whether we need a Cyber Monday, given that online shopping has become part and parcel (pun intended) of the retail experience for most Americans.
According to comScore, on Thanksgiving Day, online sales rose 32 percent over last year, to $633 million. On Black Friday, they were up 26 percent from 2011, to $1.042 billion—the first time online sales on Black Friday exceeded $1 billion. I'm not sure we need a "Cyber Monday" to remind people that they can get that shirt online, but it is a nice way for Amazon to be able to draw more attention to itself. I'm thinking we should start a Buy NFL Merchandise Day, to shine light on another entity that desperately needs a profile boost.
I'd like it to go on the record that I am a fan of Small Business Saturday. Like most consumers, though, I am also something of a hypocrite. While I did do some patronizing of local businesses over the weekend, I'm now eyeing a deal on a flat-screen TV from Amazon, and am pretty interested in some other offers I've come across. What, you say? Today is Cyber Monday?