MonetizeDigital Partners with Zinio to Deliver Discounted Magazine Access to Mobile Consumers
“We continually strive to keep pace with our customers’ needs and expectations, and delivering content when and how they want it, on whatever device they chose, is priority for Zinio,” said Jeanniey Mullen, Zinio Global EVP/CMO. “While consumers are adopting smartphones and tablets at a rapid rate, it is no longer enough to simply provide paid access to that content. End users are looking for alternative ways, and we are pleased to provide our Facebook fan base the chance to earn money off of their magazine purchases with MonetizeDigital’s proven technology.”
“Simply put, our goal at MonetizeDigital is to make it easier for publishers to earn money and for consumers to consume content,” said Peter Tarr, MonetizeDigital CEO. “Zinio is a world-class brand that controls the digital rights to nearly all major magazines worldwide. We recognize how important it is to give consumers alternative ways to access content besides monetary considerations, and MonetizeDigital is providing the tools for publishers to do just that. We are pleased that Zinio selected our technology and look forward to bringing more and more content to consumers worldwide.”
Founded in 2006, MonetizeDigital is an online marketing company that provides content-specific digital monetization solutions for web publishers of all sizes. MonetizeDigital’s flagship solution is The Content Locker, which delivers advertiser-sponsored content such as surveys, quizzes, games or purchase offers that can be completed by a consumer in exchange for premium content as opposed to traditional payment methods. On a lead to lead basis, the MonetizeDigital platform generates exponentially greater revenues for publishers than other industry leading solutions.
A longstanding player in the content monetization market, MonetizeDigital created the online virtual currency monetization space, where end-users interact with offerings to earn virtual currency. Today, with nearly 180,000 publishers globally, MonetizeDigital continues to reshape the digital marketing space by innovating and delivering new solutions to both web publishers and advertisers alike.