MonetizeDigital Partners with Zinio to Deliver Discounted Magazine Access to Mobile Consumers
LAS VEGAS--MonetizeDigital, an online marketing company that provides content-specific digital monetization solutions for web publishers of all sizes, today announced a partnership with Zinio, the world’s largest and most popular digital newsstand, to allow Zinio Facebook fans to earn credits toward magazine purchases on their mobile devices. In-Stat predicts that 65 percent of all Americans will have a smartphone and/or tablet by 2015, and MonetizeDigital and Zinio are teaming up to provide payment alternatives for digital magazines, such as Forbes and Bloomberg Businessweek, where consumers read them.
“Simply put, our goal at MonetizeDigital is to make it easier for publishers to earn money and for consumers to consume content”
The offer, exclusive to fans of Zinio’s Facebook page, asks users to complete a short survey in order to earn $1 off a magazine purchase. Zinio is using MonetizeDigital’s flagship, award-winning solution, The Content Locker, to deliver the advertiser-sponsored surveys, which are completed in exchange for Zinio’s digital content. This process takes the place of other traditional payment methods such as paywalls, digital subscriptions or banner ads, which often drive customers to leave a site or potential purchase. Because consumers can earn credit instead of making direct monetary contributions, they are much more likely to stay at the point of purchase instead of abandoning the content if a paywall was launched. Zinio still generates revenue from the advertiser-sponsored survey, and the consumer is able to enjoy their desired content.
With the digital publishing industry continuing to grow and evolve, Zinio provides its audience with endless access to major news sources and magazines, 24/7. Despite the boom in smartphones and tablets, research from the Pew Research Center’s Project for Excellence in Journalism found that the majority of iPad users (more than 11 percent of U.S. adults currently own an iPad) are not willing to pay for content. That is why Zinio chose to partner with MonetizeDigital, offering a value-added service to its customers who are unwilling to pay for content on their tablet, or other mobile device.
“We continually strive to keep pace with our customers’ needs and expectations, and delivering content when and how they want it, on whatever device they chose, is priority for Zinio,” said Jeanniey Mullen, Zinio Global EVP/CMO. “While consumers are adopting smartphones and tablets at a rapid rate, it is no longer enough to simply provide paid access to that content. End users are looking for alternative ways, and we are pleased to provide our Facebook fan base the chance to earn money off of their magazine purchases with MonetizeDigital’s proven technology.”
“Simply put, our goal at MonetizeDigital is to make it easier for publishers to earn money and for consumers to consume content,” said Peter Tarr, MonetizeDigital CEO. “Zinio is a world-class brand that controls the digital rights to nearly all major magazines worldwide. We recognize how important it is to give consumers alternative ways to access content besides monetary considerations, and MonetizeDigital is providing the tools for publishers to do just that. We are pleased that Zinio selected our technology and look forward to bringing more and more content to consumers worldwide.”
Founded in 2006, MonetizeDigital is an online marketing company that provides content-specific digital monetization solutions for web publishers of all sizes. MonetizeDigital’s flagship solution is The Content Locker, which delivers advertiser-sponsored content such as surveys, quizzes, games or purchase offers that can be completed by a consumer in exchange for premium content as opposed to traditional payment methods. On a lead to lead basis, the MonetizeDigital platform generates exponentially greater revenues for publishers than other industry leading solutions.
A longstanding player in the content monetization market, MonetizeDigital created the online virtual currency monetization space, where end-users interact with offerings to earn virtual currency. Today, with nearly 180,000 publishers globally, MonetizeDigital continues to reshape the digital marketing space by innovating and delivering new solutions to both web publishers and advertisers alike.
In 2011, MonetizeDigital (formerly CPAlead) was ranked 40th on Inc. Magazine's "Inc 500/5000" list. Follow MonetizeDigital on Twitter (@MONETIZEdigital) and view the company blog.
Zinio is where the world reads, explores and interacts with the largest selection of magazines on today’s most popular devices. News can break anywhere, but stories live on Zinio. No other platform provides global access to thousands of magazine titles covering every genre, industry, niche and hobby. Zinio users download millions of magazine issues a month— in 33 languages and 20 currencies — from almost every major global publisher. The company is the leader in digital and mobile content consumption, connection, and distribution. Readers can easily search stories and topics that they are passionate about, share with friends, save and organize their favorite content, shop for products and access all of their favorite magazines from all of their favorite devices. Founded in 2001 and privately held, Zinio is headquartered in San Francisco with offices in New York, London, Paris, Barcelona and Taipei. For more information, please visit www.zinio.com, or follow us on Twitter at @Zinio.