34 Tips for Cutting Costs Without Laying Off Staff
With print ad-revenue declines still hampering magazines of all sizes and scopes, few magazine publishers have failed to address cost-cutting strategies and ways to do more with less. Here are 34 tips from a cross-section of the publishing world for reining in costs without sacrificing too much in the way of staff or quality.
Tips From …
Elinor Fish, managing editor, Big Stone Publishing
Carbondale, Col.-based Big Stone Publishing produces Rock and Ice and Trail Runner magazines. The small, independent publisher has become expert at being efficient with staff resources.
1. Make use of skilled interns.
“One cost-cutting measure we’ve taken is making good use of all the eager interns knocking at our door,” Fish says. “Unlike some big magazines that only use interns to make coffee and copy edit, we select interns with enough proven writing experience that they are able to (with close oversight) write articles for the magazine.”