For the past several years, those seeking reprints of an article they’ve read via a magazine’s Web site could call a contact number or send an e-mail to an address provided on the site. Or they could complete a simple online form and click “submit.” That information would generally be sent via e-mail to the publisher or the company providing reprints for that publisher, and the potential purchaser would be contacted for more specifics.
But much more recently, ordering reprints through online automation has become more sophisticated. Rights can now be purchased for various uses, and any quantity can be ordered—from a single reprint of an article to thousands.
“Probably the biggest change to reprint automation for us has been the digital licensing arrangement we have with iCopyright, which has been available since November of last year,” says Michelle Wolfe, vice president of sales and marketing of FosteReprints, Michigan City, Ind. “Through iCopyright—a service that automates the licensing and delivery of digital content—readers of an article will see a reprint icon at the bottom of the article that, once clicked, will pop up a window with a wide array of options to choose from.”
The first of those options, she says, is an ‘Instant Uses’ tag. This choice allows readers to purchase instant licenses of the article in text-only form through a PDF format in real time. Under the ‘Instant Uses’ tag is a list of four additional options, including: e-mail distribution, photocopies, re-publish in a print publication and Web page e-print.
“For Web-page e-prints, a buyer can purchase, with a credit card, an HTML version of the article that can be linked or displayed on the Web page of their choice for a monthly fee,” says Wolfe. Other options involve fees per recipient and number of copies in circulation.