Fast Stats: More Than a Quarter of Advertisers Plan to Boost Spending

More Than a Quarter of Advertisers Plan to Boost Spending
Despite turmoil in the financial markets and the threat of a global recession, 27% of advertisers plan to increase their marketing spending. 33% plan to scale back their marketing, and 33% will spend the same amount, but mix up their marketing plan. Of those polled, however, just 7% cited newspaper/magazine advertisements as offering their brand "the largest opportunity for growth." Social media was the most popular choice with 28% of the responses.
Source: A survey of 1,200 attendees of the Association of National Advertisers' annual Masters of Marketing Conference, Oct. 16-19, in Orlando, Fla.

Amid Layoffs and Magazine Closures, New Launches for Q3 Rise
Despite trying times facing the magazine publishing industry, both September and October saw 26 new magazines launched with a frequency of at least 4x. The third quarter of 2008 saw a total of 166 new launches (all frequencies), compared to 126 during the same period in 2007.
Source: Samir Husni's MrMagazine.com

Correction
In its September issue, Publishing Executive incorrectly reported that McMurry acquired its list of subscribers for 6 magazine from MMR Research. McMurry built the list, and hired MMR to survey the list and to provide third-party, independent validation of its contents.