MPA and Harrisburg News Announce Major Newsstand Promotion
Magazine Publishers of America (MPA) and wholestand distributor Harrisburg News have partnered on a major newsstand promotion for the Mid-Atlantic region. Consumers who buy any two magazines at select retailers between Aug. 14 and Sept. 5 will receive $2 off a future purchase at that store. The promotion will take place in supermarkets Giant, Weis, Wegmans, Darrenkamps and Mattsons located primarily in Pennsylvania with locations extending into parts of New Jersey, Maryland and Virginia.
“The goal of this promotion is to bring additional attention to the magazine category at retail and to stimulate trial of new titles. In light of the current economy, we believe customers will respond well to the kind of value-oriented program that we are promoting with Harrisburg News,” said Ken Godshall, executive vice president of consumer marketing, MPA.