There were 155 magazine digital initiatives enacted by consumer magazines in 2006, according to research released by the Magazine Publishers Association (MPA) on Feb. 27 at the group’s third “Magazines 24/7” Digital Conference.
Many of the innovations capitalized on community building, video and user-generated content. According to the MPA, Hearst, Meredith Corp. and Time Inc. have all announced the creation of in-house production companies dedicated to the creation of video and Web applications for their magazines.
“For content creators and content brand managers working for magazines, these are exhilarating times,” said MPA President Nina Link in her opening remarks at the “Magazines 24/7” conference held at the CUNY Graduate Center. “We’re witnessing an unprecedented burst of creative energy.”
The MPA noticed trends among its members introducing online social networks, enabling user-generated content, and introducing more blogs, mobile applications, podcasts and video content for Web sites and cell phones.
MPA members who announced digital initiatives in 2006 include: BusinessWeek, Condé Nast, Dennis Publishing, Forbes, Guns & Ammo, Hachette Filipacchi, Hearst, Martha Stewart Living, Meredith, National Geographic Magazine, New York Magazine, Newsweek, Rodale, The Knot, The New Yorker, Time Inc., Time Out New York, and TV Guide.