MPA Issues Tablet, E-Reader, Smartphone Guide
(Press Release) New York, NY (October 4, 2011)—MPA - The Association of Magazine Media announced the publication today of "Personal Mobile Devices: Tablets, E-Readers and Smartphones - Implications for Publishers and Advertisers." This robust resource is essentially a guide that provides a thorough overview of the mobile marketplace and its implications for magazine brands, with relevant historical reference points, statistics, trends and predictions.
The announcement was made today by MPA President and CEO Nina Link at the kickoff of AMC 2011, MPA's annual magazine media conference, where the Guide was made available to all 400 attendees. A digital version of the Guide can be found at www.magazine.org/mobiledevicesdoc.
"This is the most comprehensive guide to personal mobile devices ever published that's tailored especially for the magazine industry," said Chris Kevorkian, MPA's Executive Vice President, Digital. "Our goal is to give publishers and advertisers the information and context they need to better understand and leverage mobile digital devices in a market that we all know changes daily. We want to help our members develop brand-appropriate content and strategies that capitalize on the potential of mobile devices, now and in the future."
The Guide is organized in nine sections that compare and contrast the different devices (including size of market, demographics, growth projections, capabilities and characteristics); evaluate the various application development options (native, Web-based, replica); delve into a range of advertising issues (creative, revenue, audience measurement); and examine current distribution models (digital newsstands, aggregators and curators). Each section includes the latest data from respected industry sources along with original MPA research, graphics and insights. Other hot topics for publishers and advertisers - such as HTML5, the increase in network speed and changes in consumer content-consumption behavior - are also covered.
"Personal Mobile Devices: Tablets, E-Readers and Smartphones - Implications for Publishers and Advertisers" complements the organization's other digital initiatives including the Magazine App Boot Camp; the MPA Magazine Media Lab; 'table@45rock' digital dinner series, MPA Digital Glossary and the Mapps Directory.