MPA Names Three Executives To Key Positions In Repositioning Of Organization
(Press Release) New York, NY (August 24, 2010)— Nina Link, President and CEO, Magazine Publishers of America (MPA), today announced the appointment of three new senior executives to key posts in a significant repositioning of the organization. The additions are intended to more effectively serve the changing needs of its members as well as help them capitalize on advances in technology that have presented new opportunities for magazine media companies.
They join Ms. Link's other direct reports: James Cregan, Executive Vice President/Government Affairs, and Howard Polskin, who Ms. Link also announced has been promoted to Executive Vice President/Communications & Events.
Francis R. Costello Named Executive Vice President/General Manager
In a consolidation of the financial, membership and consumer marketing activities of MPA, Francis R. Costello was named to the newly created position of Executive Vice President/General Manager. In this role, Mr. Costello will be responsible for MPA's finance, administration, membership services, consumer marketing and sponsorship.
Mr. Costello spent 25 years of his career at R.R. Donnelly in a number of positions including President of Magazine Publishing Services, and Senior Vice President of New Business Development for the company's Publishing and Retail Services. He has significant experience in change management, strategic planning and business development.
"Frank is a tactical manager who developed an incredible breadth of skills while working with a major magazine industry partner," said Ms. Link. "He understands the industry's issues, our technological challenges and the way magazine brands interact with consumers. Frank also has proven customer relationship management skills that will be invaluable for serving the needs of current and future members going forward."
Andrew Jung Named Executive Vice President/Chief Marketing Officer
Andrew Jung was appointed to the post of Executive Vice President/Chief Marketing Officer. Mr. Jung's primary function will be to promote the value of magazine media - print and digital - to advertising and marketing decision-makers. He will be the industry's marketing ambassador, shaping and delivering the narrative that supports and advocates the value of magazine media advertising, content and audiences. Mr. Jung will oversee advertising research, PIB, advertising promotion, measurement and sales development.
Mr. Jung is an acclaimed media and advertising authority. He achieved national prominence in his role as Senior Director of Advertising & Media for the Kellogg Company where he oversaw all strategic planning and buying for 33 brands across a $500 million budget. As head of Advertising and Media at Kellogg's, he led the digital integration of new/emerging media outlets and was credited with evolving the Special K Challenge to a full-scale online community. Mr. Jung has served on the Ad Council Board of Directors and as American Advertising Federation Chair from 2005-2007. He began his career in account management at Tatham, Laird & Kudner.
"Andy enjoys a national reputation as an innovative marketer and a strong proponent of media accountability," said Ms. Link. "Through his work at Kellogg's and the American Advertising Federation, he has championed many positive industry developments. His hands-on experience working across multiple media platforms including print, digital and television will be a valuable asset as he evangelizes the strengths of magazine brands."
Christopher Kevorkian Named Executive Vice President/Digital
Ms. Link also named Christopher Kevorkian to the newly created position of Executive Vice President/Digital. As the chief MPA executive overseeing the association's digital strategies, he has been charged with providing knowledge, tools and resources to support the industry's digital expansion. He will be responsible for identifying new technologies, sharing digital insights and best practices, facilitating e-reading standards and exploring paid content models on digital platforms.
Mr. Kevorkian brings a strong background in digital media and magazine publishing to the position. Since 2003, he has held senior positions at Directorym.com as well as Business.com. He has been Chairman of the Digital Media Council at American Business Media (ABM) since 2007. Chris worked at Time Inc. from 1996 to 2002, rising to the position of Vice President/Publisher of Sunset magazine. Earlier in his career he worked at Good Housekeeping magazine as the National Advertising Sales Director, among other roles.
"Chris understands the needs and concerns of magazine media companies as they move to digital platforms," said Link. "We're looking for Chris to leverage industry strengths, identify emerging opportunities and develop plans that strengthen the overall digital interests of magazine publishers."
Howard Polskin Promoted to Executive Vice President/Communications & Events
Link also announced the promotion of Howard Polskin to Executive Vice President/Communications & Events.
"We've promoted Howard in recognition of the key role he's played positioning MPA and magazine media on both print and digital platforms in the strongest possible light," said Ms. Link. "In particular, he drove several key MPA initiatives including the inception and growth of MPA's annual 24/7 digital conference, MPA's first e-reading event and MPA's digital awards." In the past year, the Communications Department, under Polskin, Link noted, created a robust e-reading section with several exclusive features including The ERB (E-Reading Blog), which contains daily updates about how developments in the mobile e-reading space impact magazine publishers.
Polskin, who was previously MPA Senior Vice President/Communications & Events, is responsible for MPA's corporate communications activities, MPA's website, MPA's Daily News Roundup and the Information Services Department. He will also oversee MPA events.
About Magazine Publishers of America
Magazine Publishers of America (MPA) is the industry association for consumer magazines. Established in 1919, the MPA represents approximately 225 domestic publishing companies with more than 1,000 titles, nearly 50 international companies and more than 100 associate members. Staffed by magazine industry specialists, the MPA is headquartered in New York City, with an office of government affairs in Washington, DC.