MPA To Debut Social Media Conference in January
(Press Release) New York, NY (November 5, 2010) —MPA's first-ever conference devoted to social media is slated to be held January 19, 2011, at the Time-Life Building in New York City, it was announced today by Nina Link, President and CEO, MPA. "MPA Digital: Social Media" will focus on how magazine media brands can use social media platforms to drive brand awareness, create better engagement with the audience, sell subscriptions, and develop stronger ties with advertisers.
"The rise of social media networks like Facebook, Twitter and Tumblr has given magazine brands an opportunity to develop even deeper relationships with their audience and marketing partners," said Ms. Link. "This event is designed to explore all the possibilities that social networks offer magazines brands ranging from audience development, subscription generation and enhanced ad sales. Magazines excel at attracting communities of like-minded users and this event will help magazines take community building to the next level."
Among the topics and panels that "MPA Digital: Social Media" will examine:
- Social Media:The 50,000-Foot View—Keynote speech featuring Debra Aho Williamson, social media analyst, eMarketer. What are the latest trends in social media? What age groups are most active? What's the fastest growing segment of social media? This important overview will provide a snapshot of the social media marketplace and frame the discussion for the entire conference.
- Who Manages Social Media at Your Brand? Edit? Consumer Marketing? Public Relations? IT?—This panel will feature magazine media digital leaders discussing how they manage the social media responsibilities on their titles. They will also discuss how they measure success and what it means to their magazine.
- How Magazine Brands Monetize Social Media—Social networks will attract more than $3 billion in advertising in 2010. How many dollars can magazines capture in 2011? Social media experts from magazine brands will reveal provocative case studies about how they partnered with advertisers to monetize their efforts on Facebook, Twitter and other social media platforms.
Visit www.magazine.org/socialmedia for the latest program updates.