Guest Columnist: It's the Publishing Model—Not Print—That's Dead
We have to reinvent our publishing model. We have to continue to create that great content we are known for, but we have to charge for it. It is time for our publishing model to depend once again on circulation as a major source of revenue. We have to be in the business of selling content; if we are not, do not be surprised when another major magazine is pronounced dead this week or next.
The illness has been diagnosed: It is the publishing model and not the ink on paper. If we do not deal with the illness, the patient is going to die. But please, I beg you, do not blame that death on the Internet or TV or e-paper. The publishing model is the disease. It is time to find a cure. Long live print.
Samir “Mr. Magazine” Husni is chair, professor of journalism and Hederman Lecturer at the University of Mississippi. He tracks new magazine launches and offers industry analysis at MrMagazine.com.
Samir “Mr. Magazine™” Husni, Ph.D. is the founder and director of the Magazine Innovation Center at the University of Mississippi’s Meek School of Journalism and New Media. He is also Professor and Hederman Lecturer at the School of Journalism. As Mr. Magazine™ he engages in media consulting and research for the magazine media and publishing industry.