A Center for Industry Innovation: Samir 'Mr. Magazine' Husni on his new, nonprofit venture and the role he hopes it will play in the future of print
In a posting on his blog, Samir "Mr. Magazine" Husni announced last week his plans to create a center "devoted to the study of magazines in particular and print in general." The Magazine Innovation Center (MIC), scheduled to launch Aug. 15, will serve the industry as a nonprofit organization with a mission to foster innovation in magazines and other print media through international collaboration.
"I have decided to devote the remaining years of my professional career to study the medium which I cherish, and trust that it still has a great future regardless of the doom and gloom that surrounds it in today's marketplace," wrote Husni.
According to Husni, the MIC will be headquartered in Oxford, Miss., at the University of Mississippi, where he serves as chair, professor of journalism and Hederman Lecturer.
"[It will be located] away from the 'noise' of the big publishing headquarters and big cities," he says. "MIC will provide a calm and relaxed location that will help those who gather at the center to be able to think and innovate away from the everyday grinds of work."
Husni spoke with Publishing Executive Inbox about his plans for developing the center and the overwhelming response he has already received from the industry.
INBOX: How long has the center been in development? Who are you collaborating with on it?
SAMIR "MR. MAGAZINE" HUSNI: I have been thinking about the center for years, but the recent "killings" of magazines that were deemed successful pushed MIC to the front burner of my thinking … . I will be working with anyone who is willing to help and support the center. It is not an exclusive club, nor is it limited to those who contribute and help. The center will collaborate with publishers, printers, distributors, manufacturers, paper companies, circulation folks, associations, b-to-b, consumer, custom publications -- it is going to be international in scope … .