MSLO Taps Laura Petasnick as Vice President, Integrated Sales, for Martha Stewart Living
(Press Release) NEW YORK, March 12, 2012—Martha Stewart Living Omnimedia, Inc today announced that Laura Petasnick has been named Vice President of Integrated Sales for Martha Stewart Living, the company's flagship brand. A talented publishing executive with deep experience in the fashion and beauty space, Ms. Petasnick will be responsible for developing integrated programs for Martha Stewart Living. She reports to Martha Stewart Living Publisher Peter Medwid.
Prior to MSLO, Ms. Petasnick was at Rodale, where she served as Publisher of Prevention and Prevention.com, overseeing advertising and marketing for the magazine and its companion website. Prior to Prevention, she was Advertising Director at Conde Nast's Vogue, where she was responsible for the beauty, health and auto categories. Before that, she held several posts at Time Inc., becoming Vice President, Corporate Sales, overseeing corporate accounts in beauty and fashion while also creating and selling integrated programs across the company's magazine brands. Early in her tenure at Time, Inc., Ms. Petasnick was part of the Real Simple launch team as the Fashion & Beauty Director.
"Laura has a terrific track record in developing integrated programs, plus the perfect background as we expand what we do with beauty and fashion brands," said Mr. Medwid. "She'll be an important asset as we connect our clients with our engaged audiences across all Martha Stewart Living platforms."
About Martha Stewart Living Omnimedia, Inc.
Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. The Publishing segment encompasses the company's print and digital businesses and is comprised of four magazines, including MSLO's flagship publication, Martha Stewart Living, periodic special issues, books, websites, digital apps, blogs, and more. The Broadcasting segment produces the Emmy-winning, daily television series, "The Martha Stewart Show," and other original programming on Hallmark Channel, including "Mad Hungry with Lucinda Scala Quinn."
Broadcasting also encompasses Martha Stewart Living Radio on SIRIUS XM Channel 110. In addition to its media properties, MSLO offers high-quality Martha Stewart products through licensing agreements with carefully selected companies, including the Martha Stewart Collection exclusively at Macy's, the Martha Stewart Living line of home-improvement products at The Home Depot, Martha Stewart Crafts with EK Success at Michaels, Jo-Ann Fabric, and independent retailers, Martha Stewart Pets at PetSmart, and the Martha Stewart Home Office with Avery at Staples.