MSN, Hachette Filipacchi Media U.S. and BermanBraun Unveil Glo, a Premium Online Lifestyle Destination for Women
"Following our successful partnership with MSN in bringing WONDERWALL to the celebrity entertainment space, we are thrilled to be partnering with Hachette and MSN to create Glo - a new and unique lifestyle brand. We believe the innovative design and distinctive tone of Glo will excite both the online audience and our advertising partners," BermanBraun partners Gail Berman and Lloyd Braun said in a joint statement.
"Like all publishers, we are exploring different ways to deliver content onto all platforms," said Alain Lemarchand, president and CEO, Hachette Filipacchi Media U.S. "We are very excited about creating a Web-only brand with an original voice that fills an open position in the marketplace. Our collaboration with our two outstanding partners MSN and BermanBraun has been a rich one with each team bringing distinct strengths and voices to the project."
BermanBraun is an independent media company whose three divisions - television, feature film and digital media - create and exploit entertainment content and advertising solutions throughout the world. The Santa Monica, Calif.-based company, founded by principals Gail Berman and Lloyd Braun in January 2007, has separate strategic global alliances with NBC and Microsoft to create and distribute creative content across all platforms.
In February 2009, BermanBraun launched WONDERWALL - the primary celebrity destination on the MSN Network, ranking ahead of TMZ.com and People.com in traffic, with number one user engagement in the celebrity news space. BermanBraun is presently producing two network series for the 2009/2010 television season, including MERCY on NBC and ACCIDENTALLY ON PURPOSE on CBS. BermanBraun is also producing the series IS SHE REALLY GOING OUT WITH HIM? for MTV and SWORDS for The Discovery Channel.
About Hachette Filipacchi Media U.S. (HFM U.S.)
Hachette Filipacchi Media U.S. (HFM U.S.), www.hfmus.com, is an innovation-driven company with a heritage as strong brand builders, experts and producers of credible content on all platforms including print, Web sites, mobile, television, radio, events, books and other brand extensions. We look to the future and create it, by developing new ideas and directions to deepen relationships making them more rewarding for our communities. Our engaged audiences of over 40 million people and editorial environments deliver rich opportunities for advertisers and partners. We produce brands in the following categories: Fashion, Beauty and Design (ELLE, ELLE DECOR, and ELLEgirl); Women & Wellness (Woman's Day, Woman's Day Special Interest Publications); Automotive (Car and Driver and Road & Track as part of Jumpstart Automotive Group); Motorcycling (Cycle World) and Entertainment (Premiere). HFM U.S. is part of Lagardère's (www.lagardere.com) media division Lagardère Active, a producer of special-interest content in more than 40 countries.