MyRecipes Network Has Record-Setting Fourth Quarter in 2011
(Press Release) New York, NY, January 17, 2012—MyRecipes Network, the Time Inc. Lifestyle Group’s trusted food and recipe portal, had a record-setting fourth quarter in 2011, growing unique visitors by 62% year-over-year and ranking in comScore’s top 10 community-food websites for three consecutive months. In addition, MyRecipes grew SEO in the fourth quarter by 47% year-over-year and referrals from social media site Pinterest grew 350% from the third quarter to the fourth quarter 2011. (Source: comScore average 4Q 2011 vs. 4Q 2010, SEO and Pinterest stats from Omniture)
“MyRecipes had a tremendous year of growth in 2011, with an exceptionally strong showing in the fourth quarter,” said Tina Imm, General Manager, Lifestyle Digital Group, Time Inc. “From the debut of the original web series Five & Dine with Adrien Sharp, to the new MyRecipes Grocery Server tool that allows consumers to find local deals on recipe ingredients, to the launch of the MyRecipes Daily Indulgence app for iPad®, MyRecipes built incredible momentum throughout the year resulting in significant growth in key metrics for the site.”
Launched in 2007, Time Inc.’s MyRecipes.com makes it easy for home cooks to find exactly the right recipe to please everyone at their table – whatever the occasion, time frame, budget, skill level, or dietary need. The popular food and recipe site offers daily original content plus more than 60,000 recipes from America’s favorite brands: Cooking Light, Southern Living, Real Simple, Health, Sunset, All You, Coastal Living and Food & Wine.
MyRecipes.com is a one-stop digital source for step-by-step instructions, how-to videos, healthy cuisine and entertaining tips. The online recipe portal is a top-ten food destination in comScore. For up-to-the-minute information visit MyRecipes on Twitter (@My_Recipes) and Facebook.