New Consulting Firm for Publishers Launched by BoSacks
Magazine publishers in search of advice and analysis in today’s continually evolving industry will now have an additional resource at their disposal as a result of this week’s launch of mediaIDEAS, a global consultancy specializing in the effects of technology on magazine publishing.
The consultancy was founded by a triumvirate of industry gurus: Nick Hampshire, David Renard and Publishing Executive columnist Bob Sacks (know to many as BoSacks), publisher of “Heard on the Web: Media Intelligence,” a daily e-newsletter for media professionals.
MediaIDEAS is the result of a year and a half of research on the industry by its founders. The men have worked with a number of publishing companies in that time, including Crain Communications, Condé Nast and Epicurious.
“New technology is fundamentally changing the way in which publications are produced, distributed and sold,” says Sacks. “We are now at a point in the history of publishing where the impending changes are as significant as those resulting from Gutenberg’s invention of moveable metal type. The future is here now, but it is yet to be widely distributed and integrated into today’s publishing business models. MediaIDEAS will facilitate that transition for all members of our industry.”
The main focus of mediaIDEAS will be to help publishers identify and define the types of business models that will succeed over the next five to 10 years, including the exploration of emerging technologies that can give publishers a competitive advantage over other forms of media.