New Digital Printing Report
The latest report on digital printing in the commercial printing, creative, and publishing markets will be released by TrendWatch Graphic Arts (TWGA) on July 25. The 100-page “Digital Printing 2006: Growth and Convergence in the Marketplace” examines the continued growth and expansion of digital printing into these market segments. It analyzes data from past and current TWGA market surveys, looking at current levels of adoption of digital and variable data printing, the unique business challenges and sales opportunities of digital printers, changes in various types of digital printing volumes in the commercial printing industry, the attitudes and perspectives of creatives and publishers toward digital and variable data printing, and planned purchases in all three segments.
“Printers are finding great opportunities in the variety of digital printing applications, regardless of the sizes and speeds of their presses,” notes Heidi Tolliver-Nigro, TWGA analyst and author of the report. “But while we are seeing growing openness among creative and publishers, there is a gap between the limited, but growing opportunities in these marketplaces and the strong growth we’re seeing at print shops.”
TWGA is offering a free bonus report, “Digital Press & Printer Investment Projections for the Printing, Creative, and Publishing Marketplaces” (valued at $249), to all purchases made prior to July 24th. The bonus report includes investment projections for printers, creatives, and publishers in digital presses, black-and-white and color copiers, and large-format printers.
The report can be ordered on the TwGA eStore online at www.trendwatchgraphicarts.com/special or by phone at (866) 873-6310. The price for both reports (prior to July 24th) is $995. The report can be downloaded in PDF Acrobat format after July 25th.