New "Hearst-Incubated" Company Launches E-reading Platform and Store
NEW YORK, December 4, 2009 - Skiff, LLC today announced plans to launch a new consumer e-reading service platform in 2010 that will deliver enhanced content experiences to dedicated e-readers, as well as to multipurpose devices such as smartphones and netbooks. The Skiff service and digital store will feature a comprehensive selection of newspapers, magazines, books and other content from multiple publishers, uniquely optimized for wireless delivery to devices and delivery via the Web.
Skiff, formerly known as FirstPaper, specializes in the delivery and presentation of newspaper and magazine content, as opposed to other platforms that focus primarily on e-books and plain text. Newspaper and magazine content delivered by Skiff will feature visually appealing layouts, high-resolution graphics, rich typography and dynamic updates. These capabilities will allow more newspaper and magazine publishers to successfully migrate their premium content to the fast-growing e-reading channel, while preserving the key design qualities that help publications differentiate themselves and attract subscribers and advertisers.
"Skiff's goal is to connect publishers and marketers with consumers," said Gilbert Fuchsberg, president of Skiff, which has offices in both New York City and Palo Alto, Calif. "We will accomplish this by delivering engaging reading experiences that consumers will value and a business model that respects publishers' needs."
"Navigating new digital technologies is extremely challenging for publishers, which is why Skiff exists-it will give publishers a strong partner that can help them succeed in e-reading," said Kenneth A. Bronfin, president of Hearst Interactive Media. "Skiff will offer publishers a way to participate across the full value chain, from shaping publication design to selling advertising to maintaining subscriber relationships, so that they can better control their destiny as e-reading expands."
Skiff has been incubated as a separate company by Hearst Corporation, which has a history of identifying, investing in and supporting promising new technologies and platforms for content and advertising. Examples of Hearst early-stage investments include Netscape; XM Satellite Radio; Sling Media; and E Ink Corporation, the company behind the novel "electronic paper" display technology used in most e-book devices today.