New Magazine Covers Aspects of Running Graphic Design Business
Graphic & Design Business Covers the Business Aspects of Running a Graphic Design Business or Department.
Sept. 3, 2003
PHILADELPHIA - Today North American Publishing Company, the graphic arts industry's leading publisher of magazines, newsletters, and Web content, announces the fall 2003 launch of its new magazine, Graphic & Design Business.
The premier issue of Graphic & Design Business will debut in October 2003, and be published quarterly in 2004.
It's the first and only magazine written for owners of design firms and large creative department managers featuring coverage of the firms, people, products, technologies, services, and business methods that comprise the graphic design industry.
Graphic & Design Business will initially boast a controlled circulation of 10,000 highly targeted readers responsible for design budgets in excess of $1 million. Circulation will increase to 25,000 by 2004. Qualified readers include design firm owners, agency and corporate art department managers, and art department managers of large consumer magazines and catalogues who are responsible for million dollar budgets.
Each issue of Graphic & Design Business will provide aggressive and hard-hitting articles on which creative business professionals can take action.
"Our research of the graphic design market revealed that there was a demand for information on technology, workflow and business management not available in other graphics publications," says Mark Hertzog, Group Publisher, Graphic & Design Business. "This magazine will serve this niche of owners of graphic design firms and heads of design departments with laser precision accuracy &031;-- to help them improve their operations. Consequently it also offers advertisers a unique vehicle to reach this coveted audience who buys and specifies billions of dollars in printing, paper and design software and technology for their organizations and clients."
Graphic & Design Business is the newest member of NAPCO's PrintMedia Group, the only publication group in the U.S. that focuses exclusively on professionals in creative, production and print workflow. The PrintMedia Group also includes PrintMedia, BookTech Magazine, In-Plant Graphics, PrintMedia InBox newsletter, and Web sites associated with the PrintMedia group properties.