New Magazine Exclusively for the iPad: Parenting Seasons
(Press Release) New York, NY—Bonnier Corp. has announced the debut of Parenting Seasons, a new quarterly publication available exclusively on the iPad. Parenting Seasons provides moms with loads of ways to have fun all season long, with games, crafts, and activities for the whole family, and will be released four times a year: Winter, Spring, Summer and Fall.
According to a MomConnection study conducted by The Parenting Group in October, the number of moms who own an iPad is expected to triple in the next six months. "The iPad offers a new opportunity to connect with a different audience of moms, so we felt that it was important to create an application that provides readers with a unique package of content that they won't find anywhere else in print or online," said Rachel Fishman Feddersen, editorial director, digital content, strategy and design for The Parenting Group.
Every issue will contain seasonally-themed ideas for children's fashion, family activities, recipes, crafts, entertainment and gear in "Play", "Eat" and "Make" sections within each month. The monthly "Calendar" function will highlight daily quick parenting tips and tricks, and interactive features throughout the pages will bring editorial content and advertisements to life with video, photo galleries, external web links, social sharing and more. "We designed Parenting Seasons to be a shared experience for parents and kids to enjoy together, with beautiful photos and plenty of interactive elements for little hands to touch," added Fishman Feddersen.
Highlights from the Parenting Seasons Winter 2010 Edition, sponsored by Gerber and Huggies, include:
- Gift-able holiday cookies that kids can help bake
- Boredom-busting activities to cure cabin fever
- The ultimate family tech gift guide
- Creative craft projects for the great outdoors
- The best iPad games for kids
- Cozy kids' winter fashion
- Sweet Valentine's Day crafts
- Cupcake-size comfort food recipes
- Extreme winter sports, kid-style
"Parenting Seasons aligns perfectly with The Parenting Group's strategy of creating unique content offerings for each segment of the mom market that we serve," said Greg Schumann, vp and group publisher of The Parenting Group. "We're looking forward to introducing our marketing partners to the dynamic ways that this app will help them more effectively reach the millennial mom."
Pricing for the Parenting Seasons Winter Edition will be based on the date when the application is purchased. Readers who download the app in December will pay $2.99, while those who download the app in January will pay $1.99. After February 1, the price of the Parenting Seasons Winter Edition will be $.99, and subsequent issues will follow the same tiered pricing structure based on when in the season the purchaser downloads the app.