New Nook Brings Magazines to the E-reader
NOOKcolor, Barnes & Noble's full-color touchscreen e-reader device announced Tuesday, is designed to offer "the ultimate reading experience," delivering "books, magazines, newspapers and children's books in immersive, gorgeous color, and all in one beautiful, thin and highly portable device," the company said in a statement.
The new Android-based Nook adds tablet-like functionality (it is web-enabled, streams music and boasts a social media component) to Barnes & Noble's stable of Nook-branded devices, which up to now have been built around black and white e-ink displays similar to Amazon's Kindle and Borders' Kobo. At $249, NOOKcolor will sell for half the price of Apple's iPad. It offers 8GB of memory space and weighs in at 15.8 ounces
"With NOOKcolor, we've combined the functionality and convenience of a 7-inch portable wireless tablet with the reader-centricity of a dedicated e-reader, and employed a breakthrough color screen technology that will wow customers," William Lynch, Chief Executive Officer of Barnes & Noble, said in the press release.
The e-reader's release coincides with an expansion of the company's NOOKbook online store, which will now feature a number of newspapers and magazines including The New York Times, USA Today, Rolling Stone, Esquire, US Weekly, National Geographic, Martha Stewart Living, Cosmopolitan and Elle.
"Magazine reading is easy and engaging with full-color pages, and Barnes & Noble's exclusive ArticleView puts the focus on the content, customized to your favorite reading style. Periodicals, available by subscription and single copy, will continue to become even more interactive next year," the press release reads.
The NOOKcolor is available for pre-order at Barnes & Noble stores or www.NOOKcolor.com and will begin shipping on or about November 19. It will be available for purchase at Barnes & Noble, Best Buy, Walmart and Books-A-Million by late November.