New "Small Publisher Edition" of Leading Advertising Software Brings Big Opportunity to Small Publishers
Phoenix, AZ - September 18, 2008 - Small publishers looking for advertising sales and management software now have a new option to consider: Élan Ad SPE. SPE stands for "Small Publisher Edition," a new version of The Media Services Group’s Élan Ad system built specifically for small and medium-sized publishers. The SPE product is a return to basics for a company that is better known as a high-water mark in the industry, supporting many of the largest and most well-known media businesses in the world, including Source Interlink (previously Primedia), Penton, Forbes and Wenner Media.
Élan Ad SPE provides the functional scope you would expect with a larger enterprise-level application, including ad sales, billing, contact management and production workflow, while foregoing some of the more complicated features that are rarely, if ever, required in small media businesses. It also includes fully integrated accounting and financial systems. And for publishers with a strong growth agenda, Élan Ad SPE offers another compelling feature: a simple upgrade path to the full Élan Ad product without going through a costly conversion processes.
"We are offering a unique value proposition to small publishers," explains Jeff Shine, President and CEO of The Media Services Group. "With the SPE product, we have taken our experience working with many of the largest and most successful media businesses in the world, and scaled it to something that is both accessible to small businesses and highly functional." Jeff continues, "We are leveling the playing field for smaller publishers, offering a better-than-entry-level system, with lots of room to grow."Élan Ad SPE is offered as a hosted application with customers paying a monthly fee to use the software. Pricing starts at around $400/mo for a 3-user system.
ABOUT THE MEDIA SERVICES GROUP
The Media Services Group (MSGL) is a leading developer of integrated software solutions for global media businesses. Founded in 1985 to service the magazine advertising industry, today MSGL has expanded into virtually all facets of the publishing enterprise, including complete Advertising Management, Exhibition and Conference Management, Circulation Fulfillment, Book Publishing, Directory Publishing and Membership Management.