New Study to Provide Unique Data and Analysis of Printing/Publishing Opportunities in Russia
(Press Release) Danbury, CT - January, 12, 2012 - Zwang & Company, globally acknowledged experts in the printing and publishing industries, today announced a collaborative effort with Strategies for Management; Sherburne & Associates; and American Technology Print Center, to conduct a multi-client research project that will provide a situation assessment and 10-year market forecast for the printing and publishing industries in Russia.
/Print and Publishing Services in Russia: 2011 and Beyond /will provide valuable information to equipment, software, and consumables vendors serving the printing and publishing industries who are seeking relevant, accurate and meaningful data about this important emerging market. The study will be a basis upon which suppliers to the industry can build marketing plans for entry into-or expansion of presence in-the Russian printing and publishing markets.
* In December 2011, Russia became a member of the WTO (World Trade
* With its economy growing at a compound annual growth rate of 11.7
percent, Russia will be the eighth fastest growing market globally.
* By 2015, Russia will be the thirteenth largest entertainment and
media market, with revenues of $35.7 billion.
* Russia's compound annual growth of 5.8 percent for consumer
magazine publishing will establish Central Europe and Russia as
the fastest growing zone in EMEA for consumer magazines through 2015.
* The Russian middle class is growing, offering greater opportunity
for marketers to benefit from targeted messaging in their direct
David Zwang, principal of Zwang & Company, says, "Having had the pleasure of visiting Russia and gaining first-hand exposure to the state of the printing and publishing industries there, I am very excited about this project that will speak to the immense potential in these markets. We are additionally pleased to have a Russian expert with as prestigious a status as Dr. Shakhmundes, be a part of our project team for this study; as well as the support of the Russian government - the first subscriber to the project."