-Avid readers on Facebook:
*More than half (63%) of avid magazine readers have visited a magazine’s Facebook page.
* About the same number (62%) of avid readers using Facebook have posted magazine articles to Facebook, while more than a third have uploaded content to a magazine’s Facebook page.
* More than half (55%) of magazine readers using Facebook subscribe to a magazine editor or columnist on Facebook.
-Avid readers on Twitter:
* 69% of avid readers using Twitter follow a magazine brand on Twitter.
* Two-thirds have re-tweeted articles from a magazine’s feed.
* More than half (56%) have re-tweeted a magazine editor’s tweet.
-Avid readers on Pinterest:
* 65% of avid magazine readers using Pinterest follow a magazine on Pinterest or have re-pinned content from a magazine.
* Sharing magazine content is important to young digital readers.
* Four in 10 (42%) of total respondents and 57% of avid readers chat with friends on Facebook while reading a magazine and share what they’re reading.
* The importance of being able to share digital magazine content with friends is highest among avid magazine readers (54%). Men greatly outnumber women in this interest in sharing digital magazine content.
Methodology: GfK MRI, an independent research firm, was commissioned by MPA to conduct a study among adults 18-34 who read magazines and use social media. Respondents were recruited to an online survey via an email invitation sent to members, aged 18-34, of the Survey Sampling International (SSI) panel. The study was fielded from April 11-16, 2012. A total of 1,019 respondents completed the survey.
Visit MPA's Research section to download key findings and the full report.
Source: MPA Press Release