New Survey Shows Continued Growth of Content Spending
The research was conducted via online and email methods targeting a random sample of companies across all industries. More than five thousand invitations were distributed and approximately 177 surveys were completed and returned, producing a +/- 6% degree of accuracy at a 90% confidence level. Among the responding organizations were: Graybar, Manpower, State Farm Insurance, Towers Watson, Good Will Industries, Sunkist, ValueOptions and many more.
About the Custom Content Council
The Custom Content Council (CCC) is the leading professional organization representing custom publishers in North America and is focused on promoting the growth and vitality of this dynamic marketing discipline. We define custom publishing as marrying the marketing ambitions of a company with the information needs of its target audience. This occurs through the delivery of editorial content – via print, Internet, and other media – so intrinsically valuable that it moves the recipient’s behavior in a desired direction. Marketers across the country, the media and other interested constituencies rely on the Custom Content Council as the authoritative source of industry news, data and trends, information on the effectiveness of custom publishing, and referrals to the top custom publishers in North America.