New Trends Emerge as Publishers Aim to Curb Costs
Zampini suggests that, in general, pricing for recycled and FSC-certified papers is competitive with virgin grades, and the quality does, in fact, pair up, he says.
According to Spath, "Yes, it's a hot topic, no question about that. There have been numerous meetings and discussions about environmental policy in general, and recycled paper is a piece of that, but it's only part of a larger policy," he says. "[Publishers'] paper suppliers need to be good environmental stewards, too. It's not just about how much recycled paper they make, but about practicing sustainable forestry, reducing pollution, conserving natural resources and supporting communities."
Lariviere comments, "Many publishers, authors, printers and paper mills are all recognizing the need to do the right thing, and use socially and environmentally responsible papers."
But not all paper suppliers have seen the same level of interest in environmentally friendly papers. Pratt Paper Co. has, in fact, seen little interest among its clientele of book publishers, says Orso. "Very few, if any, customers have inquired about the use of recycled papers in their publications. Many paper mills are being pressured to conform to certain forestry practices, though," he explains. "More and more mills are becoming [certified by the Forest Stewardship Council]. In short, each mill receives a seal of approval demonstrating their commitment to responsible forestry practices."
Orso notes, "My customers inquire on the use of recycled paper in less than 10 percent of all our conversations. There is a small demand from university presses creeping up, and I do think in the next 10 years more and more publishers will look into using recycled papers. As the work force changes from the baby boomers to the X generation," he predicts, "the demand will certainly change."