New York Giants, Health Monitor Network Partner on New Health Magazine
The National Football League’s New York Giants have launched their first magazine through a partnership with Health Monitor Network, a patient-education publishing company based in Paramus, N.J. New York Giants Health Monitor will reach more than 1 million readers via a diverse distribution network that will target New York-area doctors’ offices, Giants season ticket holders and customers, and the more than 80,000 fans that attend each Giants home game.
The magazine will aim to motivate men and their families to visit their doctors and take a proactive approach to their health. It will be published on a quarterly basis.
The debut issue features a story on New York Giants center Shaun O’Hara’s sleep apnea, stay-healthy tips from 42-year-old punter Jeff Feagles, fitness tips from the coach, healthy tailgating advice, and more.
“Men tend to have the ‘Superman’ mentality. The common belief is, ‘It can’t happen to me.’ Men tend to be reactionary in their health maintenance. A scare event that happens to a friend or family member can send them scurrying to the doctor,” says Ronnie Barnes, MD, vice president of medical services and athletic trainer, New York Giants.
“We are very pleased to partner with Health Monitor Network on this new venture,” says Mike Stevens, senior vice president and chief marketing officer, New York Giants. “The New York Giants are committed to the health and wellness of fans, their families, and our communities, and we hope that this magazine will help everyone lead healthier lives. Health Monitor Network’s publishing expertise and extensive physician office and in-home distribution makes them a perfect partner for this venture.