Zite Beefs Up its Publisher Partnership Program
Zite, a free, personalized news reading app, yesterday announced a new set of publishers joining its Zite Publisher Program. Along with current partners CNN, FOX Sports, and Bleacher Report, Zite has added the Chicago Tribune, Cult of Mac, Hearst Magazines Digital Media, Entrepreneur, International Business Times, Los Angeles Times, IDG's Macworld and PC World, and TechHive.
The Publisher Program uses an algorithm to present readers with exclusive articles unique to his or her personal interests; the more the reader uses the app, the better it understands their preferences. "Zite's algorithm works by figuring out the types of stories that people like to read and giving them more of what they enjoy—whether that's based on style of writing, subject, or author," Mark Johnson, CEO of Zite, told Publishing Business Today.
For publishers, the app provides added visibility for their content through a dedicated section, suggests recommendations for readers to download publisher-specific apps and subscribe to the publisher’s digital publications after reading content. It also offers access to “unique business insights and data” collected through their involvement.
"The dedicated section contains only that publisher's content and delivers the best content for an individual user, selected by the Zite algorithm," Johnson said.
The Zite Publisher Program aims to offer a distinct platform for readers to discover articles they will find most stimulating from a variety of sources on the Web, as well as give publishers the opportunity to expand their own readership. “We've seen incredible growth in both social and mobile. We are excited to provide more tailored content from Harper's Bazaar … reaching new users and delivering the right content based on what users engage with is key," Brain Madden, executive Director of Social Media, Hearst Digital Media said in a press release.
Emily Smith, Senior VP, Digital, of the Los Angeles Times, said the Times on Zite will feature “distinct local, national, foreign and business news…we’re looking forward to the continued expansion of our digital portfolio and to connecting with new readers.”