NewspaperDirect Launches Windows 8 App Builder Program for Newspaper and Magazine Publishers
New York, April 29, 2013—NewspaperDirect (ND), the world leader in multi-channel newspaper and magazine content distribution has worked with Microsoft to launch a Windows 8 App Builder Program for ND's global newspaper and magazine publishers.
From now until the end of June 2013, ND's publishing partners can apply to ND to help them fast-track their app development and publish their app into the global Windows (app) Store and showcase their content on all Windows 8-based tablets, laptops, ultrabooks, convertibles and desktops.
Publishers who participate in the NewspaperDirect's App Builder Program for Windows 8 will receive:
- A Windows 8 branded, native application powered by PressReader's award-winning technology
- Early-to-market opportunities in the Windows (app) Store
- Opportunities for promotions and feature placements
- The ability to stream Ads-in-Apps via the Microsoft Advertising Network and other valued-added marketing opportunities
Apps built under the program will incorporate all the features and benefits of PressReader optimized for Windows 8, including SmartFlow, SmartZoom, article sharing and search using Windows 8 Search Charm.
"The growth in the popularity of Windows 8 reflects the shift in how people want to experience content across devices," said Shane Davies, Director, Cloud Services Providers & Top Consumer Brands of Microsoft Canada. "Brands are already starting to get up close and personal with audiences in real time, on a global scale. NewspaperDirect, a leader in magazine and newspaper applications, and their Windows 8 app will provide a platform for publishers to reach and engage their audience in compelling ways, and will provide consumers with a range of quality, brand name applications."
This program demonstrates ND's on-going commitment to build multi-platform solutions for its publishing partners, ensuring their content is available across all devices, including the latest Windows 8-based tablets, laptops, ultrabooks, convertibles and desktops.
"We're seeing a new era in mobile and desktop computing from Microsoft and I have little doubt that Windows 8 devices will take a significant share of the tablet market," said Alex Kroogman, CEO of NewspaperDirect. "We're in the early phases of mass-market penetration, so now is the perfect time for our publishers to ride the wave of what is soon to be the ubiquitous technology in the hands of a growing channel of business users and consumers."