Newsstand and Deliver
In general, large publishers are losing circulation, and there is rapid growth in special-interest publications. Though we see a trend toward smaller, targeted publications, one of our biggest launches in 2000 was O. The Oprah Magazine, which is a large, general-interest magazine. At the same time, many publishers are investing in their products. Design, photography and paper stock have improved. William K. Traub, vice president of marketing at Brown Printing: This has been a very good year for publications.
Consumer books have seen-digit growth of 15 percent, both in pages and revenue. Business/trade titles are up about 5 to 6 percent for the year. For 2001, most (industry trackers) cautiously agree it should be another good year--assuming the economy stays strong. Dot-com advertising, which grew more than 400 percent this year, will definitely be off. This industry is experiencing a severe shakeout as companies learn that great ideas only work with solid business plans. Most projections call for ad revenue growth of between 5 and 6 percent in 2001.
-Mark Smith for Printing Impressions