U.S. News & World Report broadens its distribution horizons with the help of a customized consolidation program.
A well-known trademark of U.S. News & World Report (with editorial offices headquartered in Washington, DC, and business offices in New York City) is "News You Can Use." To make good on that promise, the magazine must unfailingly do two things: provide its readers with useful editorial
content and deliver the publication on time.
Evolution of a newsweekly
Solid editorial content is a standard that all U.S. News & World Report staffers must maintain. The longstanding history of the publication dictates the need for top-notch reporting.
In 1933, Journalist David Lawrence was inspired to create a printed vehicle that facilitated communication between the nation's government and its citizens. Keeping this goal in mind, Law-rence revamped his existing newspaper, The United States Daily, and launched a weekly, The United States News.
In 1940, the newspaper was altered once again. This time, it found its way into the hands of readers in the form of a weekly magazine. Some six years later, Lawrence continued his quest for broadened news awareness, and so he launched a second publication—World Report, with international news reporting at its core.
It soon became obvious that international and domestic news coverage were often interrelated. It made sense to combine the two publications, and in 1948, U.S. News & World Report was created.
These days, U.S. News & World Report, a saddle-stitched publication that ranges between 68 and 140 pages per issue, supports a print run of 2.5 million—weekly. The sheer enormity of those figures is a testament to the nation's confidence in the publication's validity and trustworthiness as a reliable news source. Promise number one: fulfilled.
Delivering the news
But what about the second promise? News is only news if it is delivered in a timely fashion, of course.