Redefining Multichannel Content Publishing
The launch of the iPad in 2010 launched a new era of innovative publications accompanied by new revenue opportunities—and pushed the limits of production staff who were required to produce more products without any accommodation to publication schedules. Publishers from across the spectrum realized that they must explore new workflows, publishing tools and business models to deliver their content simultaneously to any media channel.
On the heels of the iPad's debut, International Digital Enterprise Alliance (IDEAlliance)—a not-for-profit organization that works to develop standards and best practices to enhance efficiency and speed across the digital media supply chain—responded by launching the nextPub Initiative.
nextPub, the publishing industry's technology incubator, hosted by IDEAlliance, is also supported by MPA, the Magazine Media Association; the American Association of Advertising Agencies (4A's) and its Advertising Digital Identification LLC (Ad-ID); and the Japanese Magazine Publishing Association. IDEAlliance also works in close collaboration with the International Digital Publishing Forum (IDPF) EPUB 3 Working Group to assure that the emerging EPUB 3 and nextPub specifications dovetail to allow nextPub content to be seamlessly packaged and delivered to the enhanced e-reader channel using EPUB 3.
Through nextPub, IDEAlliance brings together the industry's best minds and provides the technical and support resources required to aggressively tackle today's publishing challenges. The goal of nextPub is to foster the development of next-generation publishing tools by embracing emerging technologies, developing best practices and establishing new industry specifications.
Those Behind the Effort
Peter Meirs, vice president of production technologies for Time Inc., serves as chairperson for the nextPub Initiative. Publishers involved in the effort include AARP, American Media, Inc., Hearst Corp., Meredith Corp., National Geographic Global Media, Reader's Digest, Rodale, Inc., Source Interlink Media, Time, Inc., US News Media Group, and Wolters Kluwer.
nextPub sponsors include Adobe Systems, Agfa Corp., Apex Conversion, Aysling Digital Media Solutions, Brown Printing., Dalim Software, Hearst, Hipzone Integrated Media Production, Mark Logic, MediaBeacon, New ProImage America, Qualcomm, Really Strategies, RR Donnelley, Trend Offset, Typèfi, Woodwing USA and Zinio.