Niche Media Founder and Former CEO Hires Phil Witt for New Venture Du Jour Magazine
NEW YORK, June 4, 2012—Jason Binn, founder and former CEO of Niche Media, the leading publisher of luxury magazines nationwide including Ocean Drive, Hamptons, Gotham, Los Angeles Confidential, Aspen Peak, Michigan Avenue, and Capitol File, announces the appointment of Phil Witt, the VP of Corporate Sales at Prometheus Global Media, owner of The Hollywood Reporter, Billboard and Adweek magazines, as Executive Director of his latest venture - DU JOUR - effective immediately.
Witt reported to Prometheus Chairman Jimmy Finkelstein, implementing a multi-titled, cross-platform, consumer-based advertising program, which created a powerful media presence for the client and solid bottom-line results for Prometheus. Witt brings a diverse background of sales, marketing and entrepreneurship to DU JOUR, as well as an intimate knowledge of local markets, having created and published Hampton Style Magazine. He was also at the forefront of internet marketing and ecommerce as Director of Sales of Luxuryfinder.com.
According to Binn, "Witt's track record for closing business and his demonstrated ability to deliver bottom line, business-focused solutions, will be great assets to our sales team. He is also recognized for building productive teams and forging long-lasting partnerships with luxury clients. I am excited to have him on board to build DU JOUR's multi-tier marketing platform."
Witt is the latest addition to a group of high-profile media executives comprising Binn's dream team for DU JOUR. On the publishing side, Witt joins Alan Katz - who brings high-level credentials from career highlights that include EVP, Business Development of Direct Brands, VP/Publisher of Vanity Fair, Founding Publisher of Cargo and Publisher of New York Magazine - and Cindy Lewis, an entrepreneur and media executive, who previously founded Create Lucrative Relationships, and honed her retail, fashion and luxury experience over 14 years at Hearst where she served as VP/Publisher of Marie Claire, Harper's Bazaar and SHOP etc. Gayle Perry Sobel, the former Director, European Fashion for Conde Nast Digital, serves as another Executive Director. She brings extensive experience from Conde Nast where she was instrumental in convincing print-minded advertisers the importance of digital advertising and made Style.com a top media buy.