Niche Media Founder and Former CEO Hires Phil Witt for New Venture Du Jour Magazine
On the editorials side, Keith Pollock, formerly Editorial Director of Elle.com, and Nicole Vecchiarelli, formerly Senior Editor of InStyle, will serve as Co-Editors-in-Chief. The all-star cast also includes Caryn Whitman, most recently CFO of Guardian News & Media LLC, the U.S. subsidiary of the UK newspaper giant, The Guardian, (guardian.co.uk), but previously Binn's partner at Niche Media where she took the company to market and ultimately sold it for a record price in 2007, who will serve as Chief Financial Officer. Max McDonnell, former CEO of Lonnymag.com who revolutionized click-to-buy, will serve as Associate VP of Product Development, and Brandon Ralph from digital shop Code & Theory, will all work directly under Jason Binn as CEO/Publisher.
This highly talented senior leadership team will lead the launch of DU JOUR, noteworthy for its unique hybrid approach. As a national magazine with targeted local content, DU JOUR will seamlessly connect digital and print media, bridging the gap between content and commerce. DU JOUR will be an ABC-audited publication. "DU JOUR will reach over three million of the most affluent online Gilt consumers, coupled with a quarterly, oversized, glossy print magazine with 250,000 print copies available by subscription and an additional 15,000 copies prominently displayed at premium newsstands throughout DU JOUR markets.
DU JOUR will focus on the top U.S. markets, including New York, Los Angeles, Chicago, Miami, Dallas, Las Vegas, and San Francisco, where roughly 80% of the sales of all luxury products and services are located, in addition to seasonal regions, like the Hamptons, Aspen, and Sun Valley. Editorial will cover the worlds of fashion, travel, fine dining, gourmet, beauty, night life, jewelry, accessories, watches, art, entertainment, business, culture, home, real estate, entertaining, health, spirits, beverages, technology, finance, sports, and politics -- ultimately shaping the lifestyle that ties these categories together.