Nina Willdorf Named Executive Editor Of AllYou
New York, NY, May 29, 2012—Nina Willdorf was named Executive Editor of ALL YOU, it was announced today by Editor Clare McHugh. She will be responsible for editorial development of the ALL YOU brand including overseeing special issues and brand extensions. Willdorf will assume her new role on July 2.
“Nina is a natural fit,” said McHugh. “As an expert in affordable living, she has inspired consumers to save and spend wisely — from travel to fashion to wedding planning. We’re excited to have her on board.”
Prior to joining Time Inc., Willdorf was Editor-in-Chief of Budget Travel where she managed all content for the magazine, Web Site, social media and digital products. She spearheaded the launch of Girlfriend Getaways, a spin-off magazine, and handled Budget Travel books and special projects. Under Willdorf’s leadership, the brand was named the Best Travel magazine in the 2011 Lowell Thomas Awards. Other industry accolades included several Folio Eddie and Ozzies and MIN Editorial and Design awards. Most recently, Willdorf was Contributing Editor and national media spokesperson at Travelocity.
Earlier in her career, Willdorf was Articles Editor at Travel + Leisure, where she also handled books and branded offshoots. Her experience includes editorial roles at Child and Worth. She has written for Glamour, New York and other publications.
Willdorf is the author of Wedding Chic: The Savvy Bride’s Guide to Getting More While Spending Less and City Chic: The Modern Girl’s Guide to Living Large on Less.
“The ALL YOU brand so clearly connects to smart, strategic shoppers,” said Willdorf. “To me, there’s nothing greater than helping women find affordable solutions to improve their lives. The ALL YOU reader is all of us.”
ALL YOU, which champions real women and peer-to-peer content sharing, has experienced exponential growth across platforms. In response to strong consumer demand, ALL YOU has tripled its rate base from 500,000 to 1.5 million since its launch in 2004. ALL YOU.com has grown more than any other magazine -branded Web site in 2011, according to MIN, and Facebook fans top 283K.
Former Budget Travel Editor Brings Wealth of Experience to New Role at
Brand Geared Toward Strategic Shopping