Nook Creator Anthony Astarita Joins Rodale Inc. as General Manager of Digital Group
(Press Release) NEW YORK, December 19, 2011—Rodale Inc. announced today that former Barnes & Noble executive Anthony Astarita will join the world’s leading healthy lifestyle publisher as SVP/General Manager of Digital and New Brand Development, effective January 3. Astarita will drive Rodale’s expansion within the Digital/New Brand Development Group, where he inherits an already-robust product pipeline, including award-winning mobile apps and a portfolio of digital partnerships, which includes MSN/Fitbie, Starbucks Digital Network and YouTube/BermanBraun.
Astarita will report directly to Maria Rodale, CEO and Chairman of the Board, and work alongside fellow General Managers for the company, David Zinczenko of the Healthy Living Group, who oversees Rodale Books and serves as EVP/Editor-in-Chief of Men’s Health and Editorial Director of Women’s Health, Prevention and Organic Gardening; and David Willey of the Active Living Group, who serves as SVP/Editor-in-Chief of Runner’s World and Editorial Director of Bicycling and Running Times.
Rodale states, “Astarita brings a wealth of digital expertise and notable credibility to the ambitious digital efforts Rodale has set for 2012 and beyond. He’s poised to expand our global digital business to better serve our customers around the world.”
As the VP and GM of eCommerce and Digital Products at Barnes & Noble, Astarita built the company’s digital business from the idea stage to a thriving, 175-person division, which created the NOOK and its many brand extensions including NOOK Kids, NOOKcolor and www.nook.com.
Said Astarita, "Rodale is a trusted and authoritative global leader in health, fitness and wellness, and I’m very excited to join this talented team. Capitalizing on their strong brands, unique assets, coveted partnerships and global presence, I look forward to helping propel the expansion of Rodale's digital reach."
In the latest L2 Digital IQ Index study, Rodale was awarded the highest digital IQ among all magazine publishers and was praised for its digital competence, ad revenue-per-page, and for “tapping into a Health & Fitness category-specific formula that translates across its titles.”