NYC Mayor Bloomberg Announces 8 Initiatives to Strengthen City's Media Industry
The initiatives – the product of more than 200 discussions with media and technology industry CEOs and other executives as part of MediaNYC 2020 – will address these gaps in three ways: (1) increasing collaboration among media industry representatives, including new and traditional media channels, as well as New York City’s universities, to foster innovation and entrepreneurship; (2) attracting and training top talent to maintain New York City’s competitiveness in the global marketplace; and (3) recruiting leading foreign media companies and helping New York City-based companies expand abroad.
“Diversifying our economy is a critical part of our Five Borough Economic Opportunity Plan,” said Deputy Mayor Lieber. “We are targeting sectors where New York City has competitive advantages, and the media industry represents one of our best opportunities. By promoting the development of new media here in New York City and ensuring our workforce has the capacity to support it, we’re taking steps to see that New York City’s media industry plays a leading role in the City’s long-term economic growth.”
“New York City remains a global center for media and technology, and we are constantly looking for ways to help our businesses and talent adapt to the changing needs of the industry,” said NYCEDC President Pinsky. “By addressing the three major components that we have identified as barriers to growth, and by engaging the industry in a discussion of the challenges and opportunities it faces, we aim to create an environment where both new media entrepreneurs and traditional media companies can thrive and grow.”
“In the past few months, Mayor Bloomberg, NYCEDC and the City have actively engaged the media community as it established a platform to ensure that New York City remains a leader in the media community, and grows its presence in the new media marketplace,” said National Academy of Television Arts & Sciences President and CEO Peter Price “I am encouraged by the efforts displayed to date and am eager to continue working with the City as it moves forward with the initiatives announced today.”